I Reviewed Top AI Visibility Tracking Tools (Here Are My Findings)

I Reviewed Top AI Visibility Tracking Tools (Here Are My Findings)

When a user asks ChatGPT, Google AI Overviews or Microsoft Copilot or any other dozens of AI chatbots for a recommendation related to your produces or services, does your brand get recommended by the AI? AI visibility tracking tools help you answer that question. They identify the prompts your prospective clients could use to find you and run them against each chatbot and store which brands are mentioned and cited, and show how you stack up against your competitors over time.

So traditional ranking tracking measures rankings and traffic from traditional search engines. AI visibility, on the other hand, measures whether AI-generated answers mention and cite your brand. However, the two can overlap, and a great AI Visibility is usually a product of great SEO or is built on a great SEO foundation as strong content and well established brand authority help both.

I in this blog post, I will go over some of the important AI visibility tracking platforms that keep coming up in Google and Bing results for “best AI visibility tracking tools,”. I will checked each vendor’s own site for current features and pricing, and included our own product, Qer.ai.

Disclosure: Qer.ai is built by the team behind Allintitle, so we have listed it first and kept the same criteria for every tool.

What Are AI Visibility Tracking Tools?

AI visibility tools (also called AI search monitoring, GEO or answer engine optimization tools) track and measure how a brand appears inside AI-generated answers. Most of these tools report a handful of core metrics such as:

• Visibility: how often your brand is mentioned in the AI answers for the prompts you track
• Share of voice: your share of mentions compared with your direct competitors appearing in the answers at the same time
• Citations: which webpages or videos the AI cites as sources for its answers
• Sentiment and position: when the AI mentions your brand, how positively or negatively your brand is described in relation to the services and products you provide
• Recommendations: suggested actions to improve your visibility, tackle any negative or inaccurate association made about your brand and closing visibility gaps with the competitors

What Criteria You Should Use in Choosing the Right AI Visibility Tool?

Here are some criteria that can help you choose the best platform for your specific needs:

1. Engines you need: check that the AI engines your customers use are included or sold as an add-on.
2. Prompt count: number of prompt-engine slots you will monitor are the main pricing lever followed with number of brands, number of users, so estimate how many prompt-engine slots you will need and for how many brands.
3. Tracking frequency: AI answers can change a lot between runs, so daily checks can provide a better picture over the your visibility trends. A tool like Qer.ai also provides how much an answer’s meaning differs between the runs and engines.
4. Brands and users: agencies should compare brand limits and per-seat fees.
5. Recommendations: look for citation and gap analysis that tells you what to fix.

Quick Comparison: Top AI Visibility Tools

Tool	Best for	Starting price	Free trial
Qer.ai	Agencies and brands wanting daily tracking across many engines	$39/mo	Yes, 7 days, no credit card
Peec AI	Mid-market teams and agencies	$95/mo	Yes
Profound	Enterprise AEO programs	Custom (Enterprise)	Yes, 7 days, 50 prompts
OtterlyAI	Budget-conscious solo marketers	$29/mo	Yes
Semrush AI Visibility	Teams already in Semrush	$99/mo per domain (billed annually)	See Semrush
HubSpot AEO	HubSpot users testing AEO	$50/mo (beta)	Yes

Prices are the entry-level monthly pricing listed directly on each vendor’s site as of October 2026 and change often, so confirm before buying.

1. Qer.ai: Daily Tracking Across Many AI Engines

Qer.ai monitors AI answers on a daily basis and displays exactly what was said about your brand in each AI engine, with visibility, share of voice, sentiment and average position in one user friendly dashboard. Start by giving it your website and it comes up with a list of prompt suggestions to start with along with the intent and estimated search volume of each prompt, which you can edit or replace.

Engines covered by Qer.ai: ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude and Copilot, plus Qwen, DeepSeek, Mistral and Claude through APIs. Higher plans can add premium engines such as Claude Sonnet 5 with web search, GPT-5 Search, Grok and Kimi.

• Starter ($39/mo): 1 brand, up to 60 prompts, monitoring on ChatGPT
• Basic ($89/mo): 2 brands, up to 70 prompts, monitoring any 4 platforms
• Pro ($289/mo): 5 brands, up to 175 prompts on any 4 platforms plus 20 monitoring slots for premium platforms
• Business ($589/mo): 10 brands, up to 390 prompts on any 4 engines plus 35 premium slots

The nice thing about Qer.ai is that all plans include unlimited number of users, daily checks and a 7-day free trial (free trial is currently only offered to a select list of countries) with no credit card.

Qer.ai’s features include: Visibility gap analysis, brand perception analysis, competitors analysis, citations analysis, recommendations and more.

Qer.ai is Best for: agencies and multi-brand teams that want daily data and broad engine coverage.

2. Peec AI: Analytics for Marketing Teams

Peec AI reports on AI visibility, position and sentiment, plus source analysis, gap analysis and recommended actions. Plans are priced based on number of tracked prompts and models: Starter is $95/month (50 prompts, 3 models), Pro is $245/month (150 prompts) and Advanced is $495/month (350 prompts), all plans offer unlimited users and daily tracking just like Qer.ai. Extra models can be added as paid add-ons.

Peec AI’s features include: Visibility, position and sentiment tracking, source and gap analysis, brand perception analysis, recommended actions, AI crawler and referral analytics, shareable dashboards, CSV exports and more.

Best for: SEO and marketing teams that want clear analytics and agency options.

3. Profound: Enterprise AEO

Profound positions itself as the AI marketing platform for large marketing teams. Its current pricing page doesn’t publish any pricing, it however mentions a free trial with 50 prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews and a custom Enterprise packages that can track up to 9 answer engines. Profound also comes with enhanced security measures such as SSO/SAML and SOC for its custom plan which I think is pretty much standard in today’s SasS market.

Profound also provides an AI marketer that work’s as a teammate or assistant which identifies opportunities for you to improve your visibility. You can also educate your AI marketer with your brand’s information. This is a feature I haven’t seen on any other tools that I covered in this post.

Best for: enterprises that need security controls and are comfortable with unpublished pricing and a sales-led purchase.

4. OtterlyAI: Lowest Entry Price

OtterlyAI is the cheapest paid option I found so far. Lite plan is $29/month for only 15 prompts but on four engines, the Standard plan is $189/month for 100 prompts and Premium plan is $489/month. Plans cover ChatGPT, Google AI Overviews, Perplexity and Copilot, while Claude, Google AI Mode and Gemini are included as paid add-ons with daily tracking and unlimited team members as well as API and MCP access and Agent Analytics on higher plans.

Best for: solo marketers testing AI visibility on a tight budget.

5. Semrush AI Visibility Toolkit

Semrush’s AI Visibility toolkit starts at $99/month per domain/brand (billed annually) and includes 25 tracked prompts, features include brand performance analysis, competitor analysis, prompt research and plus AI-readiness site audit, daily, weekly and monthly data updates and more.

Best for: teams already using Semrush who want AI and traditional SEO data in one place, the pricing though could become very high even for small agencies that only need to track and monitor a few brands.

6. HubSpot AEO

HubSpot AEO is a beta product that tracks AI visibility and gives recommendations, starting at $50/month with 25 prompts included and a free trial. Features are pretty much standard as other platforms already covered in this post, such as recommendations, visibility score, citations monitoring and sentiment analysis.

Best for: existing HubSpot customers who want a low-cost way to start with answer engine optimization. Especially the HubSpot customers with professional and enterprise plans have the AEO included in their current pricing How to Choose an AI Visibility Tool

In the end.

So the AI visibility tracking tools help you monitor how often and how positively and accurately your brand appears in answers from ChatGPT, Google AI Overviews, Gemini, Perplexity and other engines and chatbots. It doesn’t by itself optimize you on those engines, however the insights you obtain from tracking your visibility can be used to improve your brand’s visibility sentiment and fix any accuracy issues your brand might be facing in the LLM and AI answers.

With most vendors offering a free trials, it’s really easy to find out the best match for your needs and requirements. Qer.ai, Peec AI, Profound, OtterlyAI and HubSpot AEO all advertise a free trial, so do your homework and test before you pay.

One note is that don’t solely rely on the prompts that your favourite visibility tracking tool suggest, use them as the baseline but you know your and customers better than anyone else, so customize your prompts to track the ones that are the most important driver of business for your brand. You can use your Google Search Console or Google Analytics account to find out what questions people ask in AI chatbots to find you, Microsoft clarity and Bing Webmaster Tools are also great tools to find prompts that your business is already getting mentioned for.

Another place to find out which prompts you should track is the search engine’s People Also Ask feature, a tool like Allintitle’s Also Ask Miner is great free tool you can use to gather Also Ask Questions not just from Google but from Bing and Yahoo People Also Ask sections.

Also check out Allintitle KW Explorer, it’s free and it pulls keywords from multiple sources in real time, such as Google, Bing, Yahoo, Amazon, Quora, eBay, Amazon, Etsy. Run a free search then use the filters to filter keywords that have more than 5-6 words, those long-tail keywords can help you find the prompts to track your brand visibility for.

If you are a new brand with no or little online presence try to analyze and find prompts for your established direct competitors, their reviews and the UGC discussions about to your well established competitors in social forum sites such as Redit, Quora, Facebook can be a great starting point to find what prompts you should track for your brand. Start with the 25 to 60 questions your customers most often ask about your category, then expand once you see which topics move your numbers.